Databases

Best Next Action predicting the future

Best Next Action is a marketing technique when combined with sales and customer care provides better odds for selling and retaining customers. The approach uses data mining and data analytics techniques to identify opportunities to apply to a person contacting the business. This article discusses some of the fundamentals of the technique and how you can apply them in your …

Data warehouse technology including big, bad and dark data

Data warehouse technologies are a vital part of modern data analytics and machine learning.  What is a data warehouse and how does it apply to your business? This article provides a high level business explanation for a data warehouse and introduces some of what a data warehouse can do for your business. Background Architecture Data Preparation Data Mining / Machine …

What is a database?

What is a database and why would you use one?  This article explores some of the most commonly asked questions and frequently overlooked aspects of databases. I also include some of the best questions I’ve received in my 3rd and 4th year lectures on databases, to try paint a quick and concise understanding of most of the most used technologies …